"'Multicultural' is in everything we do," Bahgat told the room of marketers.
According to a Forbes article published in January 2023, Hispanics are more likely to use emerging social platforms than non-Hispanics.
Nava played an integral part in designing the Rockstar cans and customized seeding kits that were sent to popular Hispanic influencers.
#multicultural consumers #Hispanic population #social media platforms #Rockstar Energy campaign #Hispanic influencers
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