#google-adx

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#adtech #programmatic-advertising #media-agencies #post-auction-discounts #prebid #publisher-monetization
Marketing tech
fromDigiday
4 days ago

Google's AdX unit has begun striking deals with media agencies

Google's Ad Exchange began offering media agencies post-auction discount programs that unlock spending-based discounts, marking increased engagement after years of limited agency negotiation.
Marketing tech
fromThe Verge
4 weeks ago

AdX's survival isn't a big concern for publishers.

Publishers can replace Google's AdX if it ends, with Prebid enabling alternative demand sources and potential gains from operating open-sourced auction logic.
fromTechzine Global
1 month ago

After retaining Chrome, Google fears split from advertising service

The US Department of Justice and a coalition of states are demanding the sale of AdX. This platform enables publishers to sell advertising space through auctions that take place within milliseconds. Google charges a 20 percent commission for this. The Justice Department also wants Google to make the auction system open source, so that it is clear exactly how the winner is determined.
US politics
Marketing tech
fromDigiday
1 month ago

Remedies vs reality: Publishers weigh what Google's ad tech break up could really deliver

Google's AI Overviews is rapidly hollowing out publisher referral traffic and ad revenue, potentially rendering antitrust remedies too late to prevent industry collapse.
Miscellaneous
fromYahoo Finance
1 month ago

EU fines Google $3.5B over adtech 'abuse'

European Commission fined Google €2.95 billion for favoring its AdX ad exchange and ordered cessation of self-preferencing within 60 days under threat of remedies.
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