#global-branding

#global-branding

They are already planning for the pre-season. Bayern are a massive club, with a huge fan following, and pre-seasons are not only meant to keep players in proper physical shape but also to grow their brand image. In the past decade or so, top teams regularly come to Asian countries to play games. Top European clubs now look to tap into the huge football craze in Asian countries, which not only yields revenue but also helps build PR and global image.

You never walk into a house in Ireland without being offered a cup of tea and something nice to eat.