"They are already planning for the pre-season. Bayern are a massive club, with a huge fan following, and pre-seasons are not only meant to keep players in proper physical shape but also to grow their brand image. In the past decade or so, top teams regularly come to Asian countries to play games. Top European clubs now look to tap into the huge football craze in Asian countries, which not only yields revenue but also helps build PR and global image."
"Christian Falk have told CFBayern that Bayern are currently in negotiations to play a friendly match in Hong Kong in August 2026. South Korea and Thailand are being considered as potential second host countries for pre-season friendlies on this Asia Tour. The likes of Thailand, South Korea, Hong Kong, and even Singapore have huge fan bases of top European clubs, and Bayern are definitely one of them."
Bayern Munich retain a healthy Bundesliga lead despite recent pressure from Borussia Dortmund and performed well in the Champions League group stage, remaining strong contenders. Club decision-makers are planning a pre-season Asia tour to maintain player fitness and expand brand presence and revenue. Negotiations target a friendly in Hong Kong in August 2026, with South Korea and Thailand under consideration as additional hosts. Asian markets such as Thailand, South Korea, Hong Kong and Singapore hold large fan bases for European clubs. The pre-season offers fans worldwide opportunities to see players like Harry Kane, Luis Diaz and Jamal Musiala.
Read at CF Bayern Insider
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