#gaming-advertising tag

The Memeification Of Marketing; Yahoo's $1.6 Billion Cash Infusion | AdExchanger

Brands must adapt quickly to meme cycles that have shortened dramatically, while corporate financing pressures and AI-driven media disruption affect major advertisers and platforms.

Video games

fromThe Drum

5 days ago

The dollar dash

Gaming advertising is becoming more integrated with popular titles due to investment and infrastructure

Marketing tech

fromExchangewire

2 weeks ago

Overwolf Ads Launches Gamer Grid

Gamer Grid is a new audience data product by Overwolf Ads that targets high-value gamers using real-time gameplay data.

Marketing

fromThe Drum

3 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.

fromExchangewire

5 months ago

Australia's First Gaming Attention Benchmark Report Reveals 20x More Engagement for 5% of Budget

Gaming advertising delivers 20 times more engagement for just 5% of typical media budgets, according to Australia's first comprehensive gaming attention benchmark report released today by iion Gaming attention costs USD$1.33-2.64 (£1.01 - 2.00) per hour vs digital display/video at USD$6.20-15.50 (£4.71-11.78). Gaming ads deliver 10-22 seconds of attention vs 1-5 seconds for traditional digital. Strategic format-genre combinations drive substantial performance differences

Marketing

#programmatic

fromExchangewire

6 months ago