From a growth standpoint, subscriptions have been a major win. At our lowest point, we had roughly 1,500 subscriptions. We made a focused effort to rebuild, and recently we surpassed 11,000 active subscriptions. Hitting 10,000-plus gives us predictable revenue and long-term stability. Churn has remained low, and we're still adding members weekly, which is encouraging.
AI is becoming deeply embedded in how people shop, influencing more moments of the buyer journey than ever before. What began with simple personalization algorithms has evolved into systems that anticipate intent and remove friction from the buying process. Adobe forecasts a 520% surge in AI-assisted online shopping this holiday season-evidence of how quickly consumers are embracing these advancements. The traditional sales funnel is beginning to collapse as once-separate steps-search, comparison, and checkout-converge into a single, seamless interaction.
Many of us were handed down a story of what success is supposed to look like. Often, it's these markers that are external: titles, salaries, accolades, recognition, and so on. The reality is that we can meet all the traditional markers and still not feel fulfilled. While those achievements matter, we can also be left feeling emptier than expected, especially if they aren't anchored to our own values, passions, and truths;
Few traits are celebrated today as much as sheer persistence. We demand it of ourselves as we grind toward the mythical 10,000 hours of mastery. We demand it of our children as they sit through years of standardized schooling that promise career paths their neighbors will envy. We praise athletes for "toughing it out" and entrepreneurs for "grinding harder than others" while we pat ourselves on the back when we "stick with the plan."
This allows the company to tailor and curate the experience based on which option they select and better communicate the difference between shipping and delivery. If guests select curbside, the app will "make sure that we're getting them the items they purchased before so they can get in and out and choose a slot that's most convenient for them," Pulsifer said.
"I still don't know what I want to do when I grow up," she said. This perspective emphasizes the unending nature of exploration and adaptability over rigid planning.
