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fromMiami Herald
1 day ago

Shay Mitchell's Beis Called Out for 'Illegal' Cyber Monday Email Stunt

"I love to see what people come up with for this time of year," one social media user said in a TikTok video shared on Monday, December 1. "But there was one that stood out that said, 'Action required: Fraud alert.' It was from Béis. According to the TikToker-who has a marketing background-the luggage company used this tactic to lure subscribers into clicking into their email blast, only to find that they had extended their Black Friday sale.
Marketing
Marketing
fromParade
1 day ago

Shay Mitchell's Beis Called Out for 'Illegal' Cyber Monday Email Stunt

Béis used deceptive 'Fraud alert' Cyber Monday email subject lines that may violate FTC and CAN-SPAM rules and prompted strong customer backlash.
E-Commerce
fromSearch Engine Roundtable
2 weeks ago

Google Incentivized Reviews Require Proper Identification

Google requires reviews obtained with incentives to be tagged using the is_incentivized_review attribute for transparency and policy compliance.
Marketing
fromInc
3 weeks ago

Why Small Businesses Are Embracing This Low-Cost Influencer Marketing Strategy

Hyperlocal influencers who review local businesses online provide cost-effective, trusted marketing for small service businesses, with typical paid posts costing about $100–$250.
Social media marketing
fromThe IP Law Blog
6 months ago

The Briefing: Influencer Fail - ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations

Brands must disclose paid influencer partnerships to comply with FTC regulations.
Failure to disclose paid endorsements can lead to costly lawsuits for brands.
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