Marketing techfromMarketing Dive3 days agoInside Snap's efforts to scale custom audiences with Epsilon's clean roomSnap Inc. integrated Epsilon Clean Room into Snapchat to enable privacy-safe first-party data activation and improve audience match rates up to 50%.
Marketing techfromExchangewire3 days agoStackAdapt Launches AI-Driven Martech Suite for Unified Data & MarketingStackAdapt launched a GA martech suite unifying email marketing, first-party data activation, and programmatic advertising into an AI-powered full-funnel platform.