StackAdapt Launches AI-Driven Martech Suite for Unified Data & Marketing

"The StackAdapt martech suite enables marketers to unify and personalise campaigns across paid and owned media channels using real-time behavioural triggers, advanced segmentation, and dynamic creative optimisation. It is one of the only platforms to offer native orchestration flows that connect pixel-based programmatic engagement with automated email messaging, all within a single journey."

"For example, when a user fills out a form to access a digital report, trigger a follow-up email and automatically add them to a programmatic retargeting campaign."

""This is a pivotal moment for marketers who are looking to activate their data and deliver connected customer experiences at scale," said Vitaly Pecherskiy, co-founder of StackAdapt. "We're eliminating the operational friction between adtech and martech by enabling real-time decisioning and coordinated messaging across email and programmatic. It's a complete solution for today's first-party world.""

StackAdapt announced general availability of a martech suite that integrates email marketing, first-party data activation, and programmatic advertising into a single AI-powered platform available to all users. The platform enables automated cross-channel campaigns and performance optimisation using real-time behavioural triggers, advanced segmentation, and dynamic creative optimisation. Native orchestration flows connect pixel-based programmatic engagement with automated email messaging within a single journey, enabling actions such as follow-up emails and programmatic retargeting after form fills. Integrations include HubSpot, Klaviyo, Braze, and CallRail to upload and analyse first-party data and trigger coordinated engagement across channels.

Read at Exchangewire