#female-viewers

[ follow ]
#social-media #advertising #marketing #meta #youtube #consumer-behavior #authenticity #ai #content-creation
#youtube
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Television
fromTechCrunch
17 hours ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Television
fromTechCrunch
17 hours ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
more#youtube
#advertising
Marketing
fromAdExchanger
3 hours ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromDigiday
6 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing
fromAdExchanger
3 hours ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromDigiday
6 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
more#advertising
#marketing
fromInc
2 days ago
Social media marketing

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Social media marketing
fromInc
2 days ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
more#marketing
Fashion & style
fromCbsnews
12 hours ago

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.
Television
fromwww.theguardian.com
17 hours ago

Are OnlyFans models the best way to explain the climate crisis?

Global emissions are at record highs, and innovative approaches like Headline Newds aim to raise awareness about climate change through provocative content.
Marketing tech
fromForbes
19 hours ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
#social-media
fromForbes
1 day ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing
fromForbes
1 day ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Media industry
fromNatesilver
3 days ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Law
fromEdSurge
1 day ago

Why the Social Media Addiction Case Isn't Over Yet - EdSurge News

Meta and Google were found negligent in designing apps that contribute to youth mental health issues.
Online marketing
fromForbes
1 day ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromForbes
1 day ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Digital life
fromTheregister
1 day ago

Brits are falling out of love with the internet

British adults are less active on social media, with fewer believing benefits outweigh risks, leading to increased passivity online.
Media industry
fromNatesilver
3 days ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
more#social-media
Parenting
fromFast Company
20 hours ago

The co-founder of Refinery29 makes the case for playfulness

Choosing a playful mindset transforms frustrating situations into opportunities for connection and humor.
#trans-rights
LGBT
fromLGBTQ Nation
2 days ago

New poll shows why it's important for everyone to speak up in favor of trans rights - LGBTQ Nation

Majority of Americans support trans rights, but polling wording significantly influences public opinion on specific issues like gender-affirming care.
LGBT
fromLGBTQ Nation
2 days ago

New poll shows why it's important for everyone to speak up in favor of trans rights - LGBTQ Nation

Majority of Americans support trans rights, but polling wording significantly influences public opinion on specific issues like gender-affirming care.
more#trans-rights
E-Commerce
from24/7 Wall St.
19 hours ago

2 Stocks I'd Add to the Shopping Cart for the Agentic Commerce Revolution

AI shopping has the potential to revolutionize e-commerce by enhancing transaction ease and price comparison.
Podcast
fromThe Hollywood Reporter
1 day ago

I Created Hit Podcasts. Then the Bubble Burst

The narrative podcast industry has faced significant challenges, leading to layoffs and a shift towards celebrity-driven content.
Health
fromwww.socialmediatoday.com
2 days ago

Snapchat users visit the app for health and medical advice

Snapchat users prioritize health and wellness, using social media for health information, which raises concerns about reliability but offers marketing opportunities.
Silicon Valley
fromwww.theguardian.com
1 day ago

Porn, dog poo and social media snaps: the taskers' scraping the internet for Meta-owned AI firm

Scale AI, part-owned by Meta, employs thousands to train AI using personal data from social media, raising ethical concerns about data scraping.
Women
fromForbes
1 day ago

New Research Shows Flexibility Is Shrinking - Right When Women Need It Most

Women have regained workforce participation post-pandemic, but recent return-to-office mandates have led to significant job losses among women.
fromApaonline
2 days ago

How to Deal with Online Virtue Signaling

Virtue signaling often manifests in social media posts that aim to elevate one's moral standing without genuine commitment to the cause, leading to frustration among observers.
Philosophy
Privacy professionals
fromAdExchanger
2 days ago

What Regulators Talk About When They Talk About Ad Tech | AdExchanger

Privacy regulators emphasize protecting children, honoring opt-outs, and ensuring companies are transparent about data collection practices.
#branding
Web design
fromMajic 102.3
2 days ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
fromFortune
3 days ago
Marketing

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

Web design
fromMajic 102.3
2 days ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
Marketing
fromFortune
3 days ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
more#branding
Startup companies
fromwww.businessinsider.com
3 days ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
fromwww.theguardian.com
5 days ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
Marketing
fromTheZenParent
13 hours ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
Marketing tech
fromExchangewire
23 hours ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
Parenting
fromBustle
1 day ago

This Viral Pastime Is The Antithesis To "Grandmacore Hobbies"

Flying planes is emerging as a popular hobby among women, contrasting traditional 'grandmacore' activities like crocheting and baking.
Women
fromFast Company
2 days ago

Why women leaders are ditching the old workplace rulebook-and winning because of it

Women are moving away from outdated leadership models that prioritize control and dominance, seeking autonomy and flexibility instead.
Marketing
fromMarTech
18 hours ago

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.
Social media marketing
fromEMARKETER
2 days ago

Reddit's purchasing influence is growing whether brands engage or not

Brands risk missing vital real-time conversations on Reddit, where 180 million US users influence product discussions and recommendations.
Media industry
fromPuck Prose
6 hours ago

The Long Road to the Rink: How Danielle Bain Earned Her Place in Sports Media Coverage

Danielle Bain's journey to becoming a Winnipeg Jets reporter involved uncertainty, risk, and a strong belief in her path.
#meta-platforms
Marketing tech
from24/7 Wall St.
16 hours ago

Meta Platforms Gains 4%: Strong Ad Revenue Growth and PayPal Partnership Put the Stock Back in Focus

Meta Platforms stock surged 4% due to strong AI-driven ad revenue growth and a new partnership with PayPal for social commerce.
Social media marketing
fromThe Motley Fool
2 days ago

This Is a Troubling Trend Meta Platforms Investors Should Watch Out for in Future Quarters | The Motley Fool

Meta Platforms faces challenges as expenses grow faster than revenue, impacting earnings growth and stock performance.
Marketing tech
from24/7 Wall St.
16 hours ago

Meta Platforms Gains 4%: Strong Ad Revenue Growth and PayPal Partnership Put the Stock Back in Focus

Meta Platforms stock surged 4% due to strong AI-driven ad revenue growth and a new partnership with PayPal for social commerce.
Social media marketing
fromThe Motley Fool
2 days ago

This Is a Troubling Trend Meta Platforms Investors Should Watch Out for in Future Quarters | The Motley Fool

Meta Platforms faces challenges as expenses grow faster than revenue, impacting earnings growth and stock performance.
more#meta-platforms
Podcast
fromThe Verge
6 days ago

The boring, insidious world of the womanosphere

Right-wing political figures' spouses are launching podcasts to create conservative content and reinforce traditional gender norms.
Women in technology
fromFast Company
2 days ago

Sheryl Sandberg's Lean In is fighting the gender gap in AI adoption

Lean In focuses on addressing the gender gap in AI adoption, revealing that men use AI more frequently than women in the workplace.
fromLGBTQ Nation
2 days ago

Influencer gushes over the power of gay moms in emotional video: "I'm just proud of you" - LGBTQ Nation

"You are modeling to them what it looks like to choose a life that is actually true, not just one that looks good or keeps everyone comfortable."
LGBT
Women
fromwww.theguardian.com
3 days ago

Female athletes' fertility is still a blind spot | Letter

Changes to insurance for female athletes are positive, but fertility support remains a critical issue that needs addressing.
Television
fromAol
5 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Media industry
fromwww.independent.co.uk
1 day ago

Ads accused of exploiting new mothers' insecurities over body image banned

The Independent provides accessible journalism on critical issues without paywalls, relying on donations to support its reporting efforts.
Marketing
fromForbes
2 days ago

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.
Online marketing
fromWorld Economic Forum
1 week ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Women in technology
fromFast Company
5 days ago

The cosmetic surgery industry is mainly built for women. So why is it run by men?

Leadership in the aesthetics industry is predominantly male, despite women being the primary consumers and decision-makers.
Women
fromLos Angeles Times
5 days ago

How viral videos sparked a women's NCAA tournament revolution

Women's NCAA tournament facilities have improved significantly since 2021 due to increased awareness of inequities.
Social media marketing
fromLindsey Gamble
2 days ago

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.
Media industry
fromDigiday
1 day ago

TikTok's Khartoon Weiss to exit the platform as its head of global business

Khartoon Weiss is leaving TikTok to pursue a new opportunity, ensuring continuity in the ad business during the transition.
Marketing tech
fromExchangewire
1 day ago

AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

AI agents are becoming a significant factor in commerce, influencing consumer decisions and brand visibility.
fromFood Dive
3 days ago

The new flavor pipeline: How social media is rewriting the rules of food and beverage innovation

Brands that are already developing nostalgic, holiday-inspired flavors are the ones best positioned to win when consumer demand shifts.
Marketing
Media industry
fromAxios
1 day ago

GEO drives new brand-media deals

Increasing brand mentions on third-party websites enhances AI visibility and shapes public conversation.
#ai
fromDigiday
3 days ago
Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Marketing tech
fromAdExchanger
3 days ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Marketing tech
fromDigiday
3 days ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Marketing tech
fromAdExchanger
3 days ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
more#ai
Marketing
fromFortune
3 days ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
#meta
Social media marketing
fromForbes
3 days ago

The Meta Trial And Navigating The Post-Addiction Landscape For Brands

Meta faces legal challenges regarding social media addiction, potentially altering advertising practices and brand strategies on these platforms.
fromTechdirt
6 days ago
Social media marketing

Meta Caves To The MPAA Over Instagram's Use Of 'PG-13,' Ending A Dispute That Was Silly From The Start

Social media marketing
fromForbes
3 days ago

The Meta Trial And Navigating The Post-Addiction Landscape For Brands

Meta faces legal challenges regarding social media addiction, potentially altering advertising practices and brand strategies on these platforms.
fromTechdirt
6 days ago
Social media marketing

Meta Caves To The MPAA Over Instagram's Use Of 'PG-13,' Ending A Dispute That Was Silly From The Start

more#meta
Marketing
fromCity AM
5 days ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
Podcast
fromRAIN News
3 weeks ago

"Never been bigger"

The Infinite Dial's 28th annual survey reveals 57% of Americans use generative AI, with AI users consuming significantly more online audio, podcasts, and social media than non-users.
Women
fromPsychology Today
2 weeks ago

Feminism in Film and the Impact on Women's Self-Perception

Feminist films enhance self-perception by portraying women as complex and human, challenging stereotypes and expanding possibilities for identity and ambition.
Marketing tech
fromForbes
5 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
fromThe Atlantic
4 days ago

How Some People Became So Averse to Hype

Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
Marketing
fromSfgate
5 days ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Marketing
fromEntrepreneur
5 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Marketing tech
fromDigiday
6 days ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Social media marketing
fromWCVB
4 days ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
Food & drink
fromThe Atlantic
1 month ago

Energy Drinks Are for Girls Now, Too

Energy drink marketing has shifted from aggressive masculine branding to gentler, fruitier positioning as companies recognize fatigue is not inherently gendered.
Media industry
fromFast Company
2 weeks ago

Traffic is dying as a media metric. What comes next is more important

AI is significantly reducing traffic to major tech media sites, but publishers with strong brands and loyal audiences are adapting through paywalls and diversified strategies rather than facing business decline.
#women-creators
Women in technology
fromwww.socialmediatoday.com
1 month ago

TikTok showcases 8 women creators for Women's History Month

TikTok highlighted eight women creators on International Women's Day to showcase how women drive trends and shape culture on the platform across sports, fashion, comedy, and STEM fields.
Women in technology
fromwww.socialmediatoday.com
1 month ago

TikTok showcases eight women creators for Women's History Month

TikTok highlighted eight women creators on International Women's Day to showcase how women drive trends and shape culture on the platform across sports, fashion, comedy, and STEM fields.
Women in technology
fromwww.socialmediatoday.com
1 month ago

TikTok showcases 8 women creators for Women's History Month

TikTok highlighted eight women creators on International Women's Day to showcase how women drive trends and shape culture on the platform across sports, fashion, comedy, and STEM fields.
Women in technology
fromwww.socialmediatoday.com
1 month ago

TikTok showcases eight women creators for Women's History Month

TikTok highlighted eight women creators on International Women's Day to showcase how women drive trends and shape culture on the platform across sports, fashion, comedy, and STEM fields.
more#women-creators
Marketing
fromDeadline
3 weeks ago

Ads On Televised Women's Sports Deliver 20% Better Results, WPP Study Finds

Brands achieve 20% better return on investment advertising in women's sports compared to general broadcast and cable TV programming, with ad spending rising 69% to $127 million.
Media industry
fromNieman Lab
3 weeks ago

Reluctantly learning from my boyfriend's favorite news creator

Andrew Callaghan's Channel 5 distinguishes itself through direct interviews with subjects in unfolding events, offering perspectives absent from mainstream news coverage.
Women in technology
fromForbes
1 month ago

The Hidden Cost Of Celebrating Women's History Month With Hashtags

Superficial Women's History Month gestures without substantive action erode trust and undermine genuine commitment to gender equity and inclusion.
Marketing
fromPhys
1 month ago

Prove it or lose her: The new rules for advertising to women

Women distinguish authentic gender-equality advertising from performative messaging through six key factors: authenticity, real commitment, genuine empowerment, diverse representation, transformative potential, and consistent ethical standards.
Women
fromThe Drum
2 months ago

How do you solve a problem like... gender bias in ad agencies?

Ensure women and diverse perspectives are present in decision-making to prevent bias, improve inclusivity, and drive business performance.
Marketing
fromThe Drum
2 months ago

Inclusive influencer marketing is a win for everyone

Authentic, inclusive influencer selection ensures marginalized audiences feel seen, increasing relatability, engagement, and likelihood of purchase.
[ Load more ]