#engagement-rate

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Buffer: All-you-need social media toolkit for small businesses
4 weeks ago
Marketing

Social Media Benchmarks for 2024 Across Industries

Comparing social media metrics to industry benchmarks is crucial for understanding performance and setting achievable goals. [ more ]
Social Media Today
2 months ago
Marketing

Reports Show Brands Are Seeing Less Engagement on TikTok Over Time

TikTok's current average engagement rate for brand content has decreased significantly over the past year.
Both Rival IQ and Emplifi report a decline in TikTok post interactions in recent times. [ more ]
Social Media Today
2 months ago
Marketing

New Reports Show That Brands Are Seeing Less Engagement on TikTok Over Time

TikTok's average engagement rate for brand content has significantly dropped from a year ago.
TikTok post interactions have decreased by 26% compared to the start of 2022. [ more ]
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