#elf-beauty

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Marketing Dive
1 month ago
Marketing

E.l.f.'s heavier marketing investment helps cosmetics brand keep its edge

E.l.f. Beauty's increased marketing investments are driving sales growth, attracting young consumers, and ensuring a competitive edge. [ more ]
Fast Company
1 month ago
Marketing

E.l.f. Beauty has a playbook for nonstop growth

E.l.f. Beauty reported over $1 billion in sales, up 77%, attributing success to international expansion, digital marketing, and strategic acquisitions. [ more ]
Adweek
3 months ago
Marketing

e.l.f. Beauty's CMO on the Brand's Cultural Impact

e.l.f. Beauty strategically timed Super Bowl participation to expand reach.
Balancing quality and affordability broadens appeal and attracts cost-conscious consumers. [ more ]
The Drum
4 months ago
Marketing

E.l.f. Beauty's star-studded Super Bowl commercial introduces viewers to 'Judge Beauty'

E.l.f. Beauty launches 'Judge Beauty' campaign for Super Bowl LVIII featuring Judge Judy Sheindlin and a star-studded cast
The campaign takes inspiration from viral memes about jury duty and courtroom culture [ more ]
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