#beauty-industry
#beauty-industry

Medicine

I'm Always Skeptical of Skin Supplements, But This One Really Surprised Me

Beauty editors highlight the benefits of Ritual's HyaCera hydrating supplement for glowing skin. [ more ]

WhoWhatWear

JavaScript

Hundreds of Hyaluronic Acid Serums Later, Our Editors Agree These Are The 9 Best

Hyaluronic acid is a staple in skincare routines due to its ability to hydrate and plump the skin.

Thorough research and testing are crucial to identifying high-quality hyaluronic acid serums. [ more ]

moreskincare

WhoWhatWear

4 days ago

Writing

This Limited-Edition Candle Collection Is Everything I Wanted From Diptyque

Discover the enchanting Diptyque candle collection through a deep review by a Francophile beauty editor. [ more ]

The Business of Fashion

1 week ago

Marketing

L'Oreal Is Trying to Bring Virtual Try-On for Hair Colour to the Masses

L'Oréal partners with Snapchat and Walmart to bring AR try-on feature to shelves. [ more ]

#tiktok

WhoWhatWearUK

2 weeks ago

Marketing

This TikTok-Viral Brand Unlocks Firm, Smooth, and Good-Smelling Skin

The influence of TikTok on the beauty industry is significant, propelling brands to fame, sharing beauty hacks, and providing authentic product reviews. [ more ]

Highsnobiety

Marketing

CeraVe Enters the Reality Dating Show Extended Universe

CeraVe's marketing campaign uses reality TV stars to promote its products in a humorous way. [ more ]

www.nytimes.com

Marketing

With TikTok Under Fire, Brands That Rely on It Worry

TikTok is a key platform for many brands in beauty, skin care, fashion, and health industries.

Potential ban of TikTok in the U.S. poses significant concerns for companies leveraging the platform for marketing. [ more ]

Digiday

Public health

Michelle Freyre, Presidente Global de Clinique: La relevancia de la marca es clave para "abrirse camino y alcanzar el exito"

The viral success of Clinique's Black Honey lipstick on TikTok showcased the potential for unexpected gains and the need for constant marketing attention.

Clinique adapted to the viral success by focusing on reaching younger consumers, expanding product lines, and enhancing scientific research collaborations. [ more ]

WWD

Marketing

The Next Generation of Beauty Filters Augment Content Value - Not Faces

Grace Choi prioritizes innovation over repetition in creating AR filters for TikTok.

Choi's focus on creating utility filters that serve a purpose sets her work apart in the beauty industry. [ more ]

WWD

5 months ago

Marketing

How L'Oreal Brands Are Growing Earned Media Value Faster Than Competitors on Social Media

L'OrÃ©al is experiencing significant growth in earned media value across its skin care, hair care, and makeup portfolios.

L'OrÃ©al-owned brands like Maybelline New York, L'OrÃ©al Paris, and La Roche-Posay are effectively using TikTok to drive engagement and generate earned media value. [ more ]

moretiktok

The Walrus

2 weeks ago

Marketing

Goodbye Body Shop? Buying Body Butter Can't Save the World | The Walrus

The Body Shop is closing one-third of its Canadian stores amid financial troubles, sparking nostalgia among customers for iconic products and experiences. [ more ]

#engagement

Digiday

3 weeks ago

Marketing

Research Briefing: Still images receive more attention than Reels on Instagram

Still images perform better than short-form videos for influencer sponsored posts on Instagram. [ more ]

WWD

Marketing

Gen Z Shops Fragrance for the 'Vibe,' and Other Takeaways From the CEW State of Beauty Report

Social commerce is booming in the beauty industry, with TikTok Shop driving sales for early adopters.

AI-driven personalization is becoming a key tool for consumer acquisition in the beauty industry. [ more ]

moreengagement

Fast Company

3 weeks ago

Marketing

The beauty industry is obsessed with anti-aging, but Bobbi Brown isn't

Bobbi Brown challenges anti-aging products in beauty industry and promotes makeup for all ages, targeting older women specifically. [ more ]

#fashion-industry

Her Campus

4 weeks ago

Marketing

Brand Collabs: But Make Them Luxury

Brand partnerships serve as a crucial aspect of marketing, offering mutual exposure and enhancing brand credibility. [ more ]

Marketplace

Marketing

A TikTok ban would be bad news for beauty and fashion brands - Marketplace

Brands may be impacted by TikTok ban, affecting their advertising strategies.

TikTok is crucial for beauty and fashion brands due to its unique platform for showcasing products. [ more ]

morefashion-industry

Digiday

Dining

Sephora amplia sus programas de devolucion y recoleccion de envases vacios

Sephora integrates sustainability through programs like Beauty (Re)Purposed, focusing on recycling beauty product packaging. [ more ]

www.theguardian.com

Writing

Ask Ugly: signature scents are deeply appealing but how else can I express the self'?

Fragrance serves as a unique form of self-expression and identity definition, with scent being linked to emotion and memory beyond logic. [ more ]

The Business of Fashion

Marketing

Beauty E-Commerce Is Broken

The beauty industry faces profitability challenges for online retailers. [ more ]

#skincare-trends

www.theguardian.com

Marketing

Kardashian children are sharing skincare routines': experts on gen Z's ageing fixation

Younger generations, like Generation Z and Generation Alpha, are obsessed with halting aging effects through skincare products and unique trends like quirky-shaped straws. [ more ]

The Atlantic

Marketing

The Irony of the Sephora Tweens

Beauty products aimed at youth are increasingly popular.

Influencers on platforms like TikTok are impacting the beauty routine of young individuals. [ more ]

moreskincare-trends

Bustle

Graphic design

Christina Aguilera Rocked Vagina Nail Art & Now It's Totally A Thing

The beauty world is embracing vagina-inspired nail art as a form of self-expression and empowerment. [ more ]

The Drum

Marketing

Leanne Morgan helps mature women own their age in hilarious Laura Geller Beauty ad

Women over 40 engaging in humorous attempts to look younger

Embracing age diversity through humor in marketing [ more ]

Independent

Data science

'Cindy Crawford has her mole and I have my hair' - former Miss Ireland Olivia Tracey says turning silver saved her career

Finding a 'man with good manners' to date is extremely difficult, according to a 63-year-old model.

Turning hair silver has extended the international modeling career of Irish model Olivia Tracey. [ more ]

#marketing-strategy

The Drum

Marketing

How Avon's new CMO plans to modernize the 137-year-old beauty brand

Avon aims to modernize its brand and attract a new generation of beauty shoppers.

Chief Marketing Officer Özlem Çitçi is leading the repositioning of Avon through fresh branding and media strategies. [ more ]

The Information

Marketing

Glossier's CEO Charts Next Chapter of Growth

Glossier evolving beyond DTC model

Expanding customer base with retail partnerships and international sales [ more ]

moremarketing-strategy

#croydon

Time Out London

London

This south London neighbourhood has been named the UK's beauty industry capital

Croydon is the beauty industry capital of the UK with a high concentration of beauty workers.

Beauty industry provides essential services and boosts self-esteem, particularly in areas of high unemployment and deprivation. [ more ]

www.standard.co.uk

London

Croydon named beauty industry capital of the UK

Croydon has the highest concentration of beauty industry workers in the UK, with 1 in 32 people employed in this sector.

The beauty industry is not just a luxury but an essential service that boosts self-esteem, especially in areas of high unemployment and deprivation. [ more ]

morecroydon

TheStreet

Marketing

Sephora is suddenly abandoning a major market

The beauty market is rapidly changing due to social media influence.

Successful beauty brands leverage social media for marketing and engaging with customers. [ more ]

WhoWhatWear

Fashion & style

Bobs Always Look Chic, But Grey Bobs Are a Whole Other Level of Sophistication

Embracing natural grey hair is becoming more popular, with the industry now offering products to enhance grey hair.

Grey bobs are chic and versatile, with different styles and lengths suiting various preferences and occasions. [ more ]

#makeup-trends

WhoWhatWear

Fashion & style

Y2K Called, and It's Bringing Icy Blue Eyeshadow Back-Here's How to Wear It Now

Icy blue eyeshadow is making a comeback in 2024 with modern matte and satin finishes.

Celebrities and makeup artists are embracing the Y2K-inspired icy blue eyeshadow trend for a fresh and chic look. [ more ]

WhoWhatWear

Fashion & style

7 "Outdated" Beauty Products That Are Officially Making a Comeback in 2024

Old beauty products are making a comeback in 2024

Some of the iconic products that have resurfaced are Embryolisse Lait-Crème Concentré and Clarins' Comfort Lip Oils [ more ]

moremakeup-trends

WhoWhatWear

Fashion & style

15 Elite Beauty Products That Earn Us Compliments from Family, Friends and Strangers Daily

Personalized beauty products often elicit compliments and reflect our identity.

Sharing favorite beauty products can lead to compliments and imitation from others. [ more ]

WhoWhatWear

Fashion & style

Every Single Under-$150 Spring Piece Your Closet Needs Right Now

Aniyah Morinia's diverse experience in fashion and beauty media industry.

Aniyah Morinia's passion for content creation, fashion, and exploring NYC. [ more ]

WhoWhatWearUK

Fashion & style

Want Pinterest-Level Hair? Look No Further Than Matilda Djerf's New Beauty Line

Matilda Djerf is launching Djerf Avenue Beauty with intentional products.

Djerf's approach to launching her beauty line was focused on building a community and ensuring product quality over rushing the process. [ more ]

BKReader

Brooklyn

BK Navy Yard Lab to Support BIPOC, Women-Owned Businesses

New initiative to support BIPOC and women-owned businesses in wellness and beauty industry at Brooklyn Navy Yard.

AYO labs to offer business development support, mentorship, and networking opportunities to health and beauty entrepreneurs. [ more ]

WhoWhatWear

US politics

We Asked AI to Create Our Perfect Concealer Shade-This Is How It Went

AI technology is impacting the beauty industry with custom cosmetics like personalized concealer shades from Dcypher. [ more ]

Secret NYC

Education

Save Money On Tuition With Sephora's Beauty School Scholarship

Sephora Scholarship program empowers diverse beauty enthusiasts.

Benefits of Sephora Scholarship program include tuition support, internships, and community networking. [ more ]

Design You Trust

Web design

Meet OOO-ing Studios, the Taiwanese Hair Salon that Breaks Stereotypes of Beauty

OOO-ing Studios redefines beauty standards with neon-infused, avant-garde hair designs.

They specialize in Y2K-inspired chaotic color mixes, using a paintbrush for dye application, elevating their work to an art form. [ more ]

www.theguardian.com