#e-commerce-marketing

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Social Media Today
1 month ago
Marketing

Snapchat Outlines Evolving Ad Tools and Creative Options

Snap has enhanced app advertising through improved bidding and optimization, benefiting mobile gaming and eCommerce advertisers.
Initial tests of value optimization show significant increases in purchase behavior for brands like Lancôme.
AR ads in conjunction with video on Snapchat drive higher engagement and awareness than video alone.
Generative AI is becoming an integral tool for ad creativity, with competitors also adopting similar strategies. [ more ]
Forbes
1 month ago
UX design

Council Post: Ultimate E-Commerce Landing Page Conversion Checklist

Conversion rate optimization (CRO) is vital for turning online store visitors into loyal customers by making small adjustments for significant improvements. [ more ]
Buffer: All-you-need social media toolkit for small businesses
5 months ago
Marketing

How I've Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Direct mail can be a highly effective marketing strategy for e-commerce businesses, with potential for significant return on ad spend. [ more ]
Forbes
7 months ago
Marketing

Council Post: How To Avoid A Common Problem In E-Commerce Marketing: Compartmentalization

Lack of holistic understanding of marketing strategy is a common problem in e-commerce brands.
Fluid nature of online shopping journey requires a comprehensive view of marketing activities. [ more ]
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