Marketing tech
fromMarTech
1 month agoB2B marketers are drowning in data but starving for insight | MarTech
B2B marketers struggle to convert abundant data into actionable insights despite heavy investments in data tools.
#data-insights
#data-insights
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#marketing #leadership #digital-marketing #ai #customer-experience #real-estate #social-media #advertising
Marketing tech
fromThedrum
1 month agoSimon Stone, GM EMEA at LoopMe, on helping marketers demonstrate the value of their spend, the importance of optimising towards metrics that matter, and more...
LoopMe's sales division leverages AI-driven technology to optimize advertising campaigns and address challenges in digital marketing.
#ai
NYC startup
fromAlleywatch
11 months agoSweep Raises $22.5M to Keep Enterprises Ahead with Intelligent CRM Management
AI is disrupting operational infrastructure, and teams risk falling behind with outdated tools.
Sweep integrates AI into existing platforms for real-time insights and operational improvements.
Social media marketing
fromBuffer: All-you-need social media toolkit for small businesses
10 months agoThe Most Up-To-Date Social Media Data From Buffer
Buffer provides data-driven insights on social media trends for creators and marketers.
Engagement metrics vary significantly across platforms, affecting content strategy.
Consistency in posting enhances engagement performance regardless of the platform.
fromDigiday
11 months agoWTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient
For many years, SSPs were focused on integrating with publishers across different channels and formats. Now, we're seeing a number of different companies exploding onto the scene, with different innovations.
Marketing tech
fromComputerWeekly.com
11 months agoInterview: Manish Jethwa, chief technology officer, Ordnance Survey | Computer Weekly
Part of that loop had been reconnected... I'd been in the world of creating city-scale models. And then, before I knew it, I was helping to map the whole nation at the OS.
Data science
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