Martech debt builds up through manual reporting, fragile integrations, and silos. These issues fragment customer data, break campaign attribution, and force teams to rely on shadow spreadsheets to fill gaps between platforms. Current maturity models focus on technology adoption (hello AI!) rather than business outcomes. This misses the structural shift required to escape this cycle. Semrush Enterprise evaluates maturity across five interconnected pillars: Progress means moving from patchwork operations to a unified engine where insight, execution, and impact connect and scale together for strategic effect.