Pitch deck: How Amazon is selling ads on Prime Video to advertisers
Amazon is making its ad tier default for tens of millions of subscribers, giving marketers access to a potential 115 million monthly viewers in the US alone.
The high CPM of $36 is not deterring advertisers as they see the value in partnering with Amazon for its retail and e-commerce data and closed-loop attribution system. [ more ]
Pitch deck: How Amazon is selling ads on Prime Video to advertisers
Amazon is making its ad tier default for tens of millions of subscribers, giving marketers access to a potential 115 million monthly viewers in the US alone.
The high CPM of $36 is not deterring advertisers as they see the value in partnering with Amazon for its retail and e-commerce data and closed-loop attribution system. [ more ]
Step-by-Step Guide: How Much Do TikTok Ads Cost-TikTok CPC (Cost Per Click) ( Updated 2024 ) - APPZSOFT.COM
TikTok ads operate on an auction system with prices varying, averaging around $10 per thousand views.
Minimum spending requirement includes $500 overall to start a campaign, with daily budgets starting at $50 for the entire campaign and $20 for specific ad groups. [ more ]
Step-by-Step Guide: How Much Do TikTok Ads Cost-TikTok CPC (Cost Per Click) ( Updated 2024 ) - APPZSOFT.COM
TikTok ads operate on an auction system with prices varying, averaging around $10 per thousand views.
Minimum spending requirement includes $500 overall to start a campaign, with daily budgets starting at $50 for the entire campaign and $20 for specific ad groups. [ more ]
Advertising on X right now might not be all bad - for some
Some advertisers are still willing to advertise on a platform dealing with ethical challenges due to lower ad prices and potential competitive advantage.
While major brands are leaving the platform, there is still an audience for advertising on X. [ more ]
Upfront Buyers Push For Lower CPMs; Is Meta's Pivot To Video Finally Paying Off? | AdExchanger
Advertisers and publishers predict slight drop in CPMs for less popular inventory but an increase for sports content, while challenges remain in expanding CTV supply. [ more ]