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Digiday
1 month ago
Marketing tech

WTF is ID spoofing?

Colossus SSP accused of tricking advertisers by changing user IDs for higher CPM. [ more ]
Digiday
4 months ago
Online marketing

Pitch deck: How Amazon is selling ads on Prime Video to advertisers

Amazon is making its ad tier default for tens of millions of subscribers, giving marketers access to a potential 115 million monthly viewers in the US alone.
The high CPM of $36 is not deterring advertisers as they see the value in partnering with Amazon for its retail and e-commerce data and closed-loop attribution system. [ more ]
Digiday
1 month ago
Marketing tech

WTF is ID spoofing?

Colossus SSP accused of tricking advertisers by changing user IDs for higher CPM. [ more ]
Digiday
4 months ago
Online marketing

Pitch deck: How Amazon is selling ads on Prime Video to advertisers

Amazon is making its ad tier default for tens of millions of subscribers, giving marketers access to a potential 115 million monthly viewers in the US alone.
The high CPM of $36 is not deterring advertisers as they see the value in partnering with Amazon for its retail and e-commerce data and closed-loop attribution system. [ more ]
moreadvertising
RAIN News
2 months ago
Data science

Stability rules podcast ad rates in 2024 (so far): Libsyn Ads - RAIN News

Podcast advertising CPM in March was almost the same as February, with a slight decrease.
Average cost for 1,000 ad impressions in March was $21.95. [ more ]
#cpc
APPzSoft
3 months ago
Marketing

Step-by-Step Guide: How Much Do TikTok Ads Cost-TikTok CPC (Cost Per Click) ( Updated 2024 ) - APPZSOFT.COM

TikTok ads operate on an auction system with prices varying, averaging around $10 per thousand views.
Minimum spending requirement includes $500 overall to start a campaign, with daily budgets starting at $50 for the entire campaign and $20 for specific ad groups. [ more ]
Adweek
4 months ago
Marketing

SMBs Still Cautious Advertising on X Despite Lower CPMs

X is targeting small and midsized businesses to offset ad revenue declines.
SMBs are wary of spending on X due to inconsistent conversion and brand safety concerns. [ more ]
APPzSoft
3 months ago
Marketing

Step-by-Step Guide: How Much Do TikTok Ads Cost-TikTok CPC (Cost Per Click) ( Updated 2024 ) - APPZSOFT.COM

TikTok ads operate on an auction system with prices varying, averaging around $10 per thousand views.
Minimum spending requirement includes $500 overall to start a campaign, with daily budgets starting at $50 for the entire campaign and $20 for specific ad groups. [ more ]
Adweek
4 months ago
Marketing

SMBs Still Cautious Advertising on X Despite Lower CPMs

X is targeting small and midsized businesses to offset ad revenue declines.
SMBs are wary of spending on X due to inconsistent conversion and brand safety concerns. [ more ]
morecpc
www.shopify.com
4 months ago
Marketing

How To Use Mass Marketing To Reach a Broad Audience (2024)

Mass marketing aims to reach a broad population with the shotgun approach.
Benefits of mass marketing include social proof, intent seeding, low CPMs, and economies of scale. [ more ]
RAIN News
5 months ago
Privacy technologies

Podcast ad rates flat in December: Libsyn AdvertiseCast - RAIN News

The average cost per thousand (CPM) for podcast advertising remained flat in December, slightly lower than November.
The average pricing of a 60-second ad spot across all sizes of purchase was $22.90, down seven cents from the previous month. [ more ]
Digiday
6 months ago
Marketing

Advertising on X right now might not be all bad - for some

Some advertisers are still willing to advertise on a platform dealing with ethical challenges due to lower ad prices and potential competitive advantage.
While major brands are leaving the platform, there is still an audience for advertising on X. [ more ]
AdExchanger
3 weeks ago
Marketing

Upfront Buyers Push For Lower CPMs; Is Meta's Pivot To Video Finally Paying Off? | AdExchanger

Advertisers and publishers predict slight drop in CPMs for less popular inventory but an increase for sports content, while challenges remain in expanding CTV supply. [ more ]
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