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#retail-media #data-driven-advertising #dynamic-pricing #data-breach #advertising #audience-first
fromThe Drum
2 days ago

The Drum and Oracle Data Cloud launch survey on audience-first digital advertising

Marketers need to understand who their target audience is before attempting to reach them, and that means sifting through a seemingly endless amount of consumer data generated from disparate channels and technologies. Taking a centralized approach with data can be overwhelming but implementing an audience-first mindset to campaign strategies can lead to more efficient and productive outcomes. It puts your core audience at the center of your initiatives.
Marketing
#retail-media
more#retail-media
Marketing tech
fromChannelPro
3 months ago

Dynamic pricing's AI revolution is here, but can ethics exist alongside profits?

AI-driven dynamic pricing can increase profits but raises ethical concerns requiring clear distinctions between legitimate pricing and deceptive practices like fake discounts.
#data-breach
fromSecurityWeek
4 months ago
Information security

689,000 Affected by Insider Breach at FinWise Bank

A former FinWise employee accessed American First Finance customer data in May 2024, impacting 689,000 individuals.
fromTechCrunch
7 months ago
Privacy professionals

Data broker giant LexisNexis says breach exposed personal information of over 364,000 people | TechCrunch

LexisNexis suffered a data breach affecting over 364,000 individuals, exposing sensitive personal data.
Data brokers profit from selling consumer data, impacting privacy and security.
Privacy professionals
fromTechCrunch
7 months ago

Data broker giant LexisNexis says breach exposed personal information of over 364,000 people | TechCrunch

LexisNexis suffered a data breach affecting over 364,000 individuals, exposing sensitive personal data.
Data brokers profit from selling consumer data, impacting privacy and security.
more#data-breach
UK news
fromMail Online
4 months ago

Revealed: The best and worst areas for mobile signal in the UK

Mobile signal consistency varies widely across UK postcodes, with Wales and the South West most unreliable and London and Nottingham most consistent.
fromThe Drum
4 months ago

How Lauren Griewski is teaching Chase to think like a media company

"I started in TV at Nickelodeon and Viacom. Then Roblox. Seven years at Meta. I even built my own tech stack for small businesses. And then Rokt. Not exactly a straight line to Chase,"
Marketing tech
Artificial intelligence
fromFast Company
5 months ago

Research reveals how Delta and other airlines use AI to set ticket prices

Delta Airlines is employing AI to enhance domestic ticket pricing accuracy, starting with 3% use now and a goal of 20% by year's end.
Marketing tech
fromAdExchanger
5 months ago

Dentsu's Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life | AdExchanger

Carat partners with Vurvey Labs to utilize AI-driven video surveys for improved audience insights, reducing the need for in-person interviews.
fromFortune
6 months ago

NIQ CEO on going public: 'We're sitting on a goldmine of data. We cover 85% of the world's population'

The IPO of NIQ raised $1.05 billion, crucial for reducing its $4.3 billion debt, with CEO Jim Peck emphasizing the importance of capital over brand awareness.
US politics
fromVulture
6 months ago

It's Not You, It's Really HBO Max Again

The Warner Bros. Discovery streamer has suffered as much of an identity crisis as anyone in terms of its name and aesthetic (RIP purple forever).
Television
Women in technology
fromwww.bbc.com
7 months ago

Menstrual tracking app users cautioned about risks

Menstrual cycle tracking apps pose privacy and safety risks, with potential for data misuse leading to discrimination and job prospects issues.
Marketing tech
fromFast Company
7 months ago

Uber is launching a new Creative Studio for brands

Uber launches Creative Studio to assist brands in creating ads and real-life experiences using their extensive customer data.
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