Google's AI Overviews Are Killing Search. A New Study Shows the Best Way to Protect Your Traffic
Google's AI overview feature has dramatically reduced overall organic and paid CTRs, but sites cited in AI overviews see substantially higher click-through rates.
Publishers fear AI summaries are hitting online traffic
AI-driven Google overviews reduce clicks to news publishers' sites, cutting traffic and depriving publishers of monetisation, potentially harming journalism revenue.