Social Media Today2 weeks agoArtificial intelligenceHow Will Generative AI in Search Change SEO?AI Overviews diversify website visitation and improve click-through rates for links in search results. [ more ]
Social Media Today2 weeks agoArtificial intelligenceHow Will Generative AI in Search Change SEO?Google's new generative search experience with AI Overviews leads to increased diversity of website visits and higher click-through rates on included links. [ more ]
AWeber1 month agoDeliverability17 Powerful strategies to increase click-through rate in email marketing | AWeberInclude one clear call to action in emails to improve click-through rates Segment subscribers based on interests for higher click-through rates [ more ]
beehiiv Blog2 months agoDeliverabilityGrow Your Audience Through Effective Survey Email Subject LinesCrafting catchy subject lines can significantly impact open rates of emails. Subject lines play a crucial role in boosting click-through rates to external surveys. [ more ]
beehiiv Blog2 months agoDeliverabilityWhat You Need To Know About Email Marketing BenchmarksEmail marketing benchmarks show industry averages for metrics like open rates and click-through rates. Discrepancies exist between email service providers in benchmark data, creating challenges in defining industry averages. [ more ]
VerticalResponse5 months agoGrowth hackingCrafting Effective Call-To-Actions in Email MarketingCTAs are strategic tools that guide subscribers towards a desired action in email marketing campaigns. CTAs should be clear, concise, use strong action verbs, and create a sense of urgency to compel subscribers to take action. [ more ]
AdExchanger4 months agoMarketingAudi France Drives Down Campaign Emissions, With Roadside Assistance From SeenThis | AdExchangerAudi France partnered with SeenThis to create a sustainable digital campaign for its Q4 Sportback e-tron. SeenThis technology reduced data usage and carbon emissions by 33% and increased click-through rates for Audi France. [ more ]