#brand-transition

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The Drum
2 months ago
Marketing

How Vatika Naturals grew their multi-ethnic women consumer base through IWD activations

Vatika Naturals transitioned from a strong South Asian heritage brand to resonate with multi-ethnic women consumers through International Women's Day activations.
The brand's #RootForMe campaign aimed at addressing workplace challenges for women, focusing on intersectionality issues of race, ethnicity, and religion. [ more ]
Forbes
4 months ago
Marketing

Selling Your Personal Brand: A 7-Figure Exit Plan

A personal-branded business can be sold by focusing on the legacy, products, systems, and people.
Transitioning from a personal to a company brand requires trust in the process and creating a legacy beyond your name. [ more ]
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