#brand-transformation

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Artificial intelligence
fromThe Drum
1 day ago

CMO reinvented: 'You can't build tomorrow's brand with yesterday's marketing'

AI is transforming marketing into a new paradigm, requiring marketers to become hybrid creative-technologist-business architects and brands to embed AI in core operations.
Marketing
fromFast Company
2 weeks ago

How modern CMOs drive strategic impact in the age of AI

CMOs must lead with vision and deliberate AI-driven innovation to align teams, prioritize efforts, and create long-term business value.
Remodel
fromFast Company
3 months ago

Cracker Barrel's glow-up continues-whether fans like it or not

Cracker Barrel's modernization has prompted concern among fans over the loss of its Southern charm.
E-Commerce
fromFortune Europe
5 months ago

Salomon's Gen X exec starts his morning with 4 espresso shots and skiing, before heading to the office at noon: 'It is a routine I've stuck to for over 25 years'

Scott Mellin leads Salomon's transformation into a billion-dollar brand while balancing high-pressure executive responsibilities.
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