Scott Mellin is the global chief brand officer of Salomon, a French sports brand with a rich history. Under his leadership, the brand has transformed into a major player in the streetwear market. Mellin's extensive experience in the advertising industry includes multiple CEO roles. He was drawn to Salomon for its potential and has successfully introduced notable innovations like the world’s first recyclable ski helmet. The brand reached one billion dollars in revenue in 2022 and aims to double that figure while preparing for the 2026 Winter Olympics.
Scott Mellin, the global chief brand officer of Salomon, has transformed the brand from a niche outdoor label into a billion-dollar streetwear phenomenon.
Mellin has implemented significant changes at Salomon, including launching the first recyclable ski helmet and showcasing products at fashion week.
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