#brand-recovery

[ follow ]
#bankruptcy-restructuring #product-launch #home-audio-systems #consumer-trust #strategic-pivot
Gadgets
fromFast Company
2 months ago

Sonos has a plan to make you love its speaker system again

Sonos launches new speakers and refocuses on home sound systems strategy to rebuild brand trust after a catastrophic May 2024 app update that damaged customer relationships.
Business
fromBusiness Insider
2 months ago

Endless Shrimp was Red Lobster's rock bottom. Now it's clawing back.

Red Lobster's new CEO Damola Adamolekun is executing a turnaround strategy focused on menu fixes, restaurant refreshes, and brand buzz generation, successfully reversing the chain's bankruptcy decline through narrative shift and operational improvements.
fromBusiness Insider
5 months ago

10 companies that bounced back after bankruptcy

Chapter 11 protections allow companies to reorganize debts in order to become profitable again. Companies like Hooters, Marvel, Converse, and GM have used the process to come back stronger. Here are 10 household name brands that have bounced back after filing for bankruptcy. Bankruptcy often marks the end of a company - but not always. While corporate bankruptcies have been on the rise in recent years, some brands have used the process to rebuild.
Business
[ Load more ]