#brand-lift-measurement

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Marketing tech
fromRAIN News
1 day ago

RAIN Notes: October 7, 2025

The Black Effect Podcast Network grew from 18 to over 60 shows, delivering 11 million monthly downloads while expanding genres and forming notable collaborations.
Marketing tech
fromExchangewire
1 week ago

Picnic Strengthens Measurement Offering Through Happydemics Partnership

Integrating Happydemics' brand lift measurement with Picnic's PIQ lets advertisers quantify how premium inventory increases brand lift and drives measurable business impact.
Marketing tech
fromExchangewire
4 weeks ago

Happydemics Appoints New VP of Sales in APAC

Baptiste Graffin appointed Happydemics VP of Sales APAC to lead regional growth from Singapore, build a local team, and scale brand lift measurement across APAC.
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