"The Black Effect Podcast Network was founded five years ago (RAIN HERE), and is celebrating. The network was started by radio/TV host Charlamagne tha God. Eighteen shows were in the production pipeline at that beginning. It now produces over 60 podcasts including The Breakfast Club, perhaps the best known. The network delivers 11 million monthly downloads. By way of celebration, the network itemizes its many accomplishments, which include over 60 shows produced, and genre expansions into Parenting, True Crime, and Literature."
"Spoken like a true methodology professional, Simnelli identifies where marketers get confused: They mix up budget size with statistical significance. Next, he identifies a signal-vs-noise problem; "a smaller podcast campaign can generate millions of exposures across tightly defined audiences. [...] You don't need binoculars to see what's right in front of you," he asserts. "Sometimes the clearest insights come from a closer, sharper lens.""
Charlamagne tha God founded The Black Effect Podcast Network five years ago. The network began with eighteen shows and now produces over sixty podcasts, including The Breakfast Club, delivering 11 million monthly downloads. Celebratory milestones include genre expansion into Parenting, True Crime, and Literature and collaborations with The Drink Champs Podcast Network and the upcoming The Smoke Podcast Network. Veritonic’s analysis counters advertiser concerns about small campaigns by emphasizing methodology over budget size, warning against conflating budget with statistical significance. The analysis notes that smaller podcast campaigns can generate millions of exposures across tightly defined audiences and compares traditional methods with adaptive AI approaches.
Read at RAIN News
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