#bayesian-causal-inference
#bayesian-causal-inference

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Google expands capabilities of its open-source MMM program | MarTech

Meridian expands open-source marketing-mix modeling to include non-media variables, channel priors, enhanced adstock for long-term effects, and mROI priors for better budget allocation.

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#bayesian-causal-inference#bayesian-causal-inference

Google expands capabilities of its open-source MMM program | MarTech

#bayesian-causal-inference
#bayesian-causal-inference