Some recent regulatory rulings state that swear words should not be used in advertising, even if the intention is to raise awareness about important topics like cancer.
There is debate about whether there should be exceptions to the ban on swear words in advertising, especially when used to provoke, empathize, and empower the audience. [ more ]
The Stack: The ASA pushes forward with ad regulation; TikTok is first non-game app to generate $10bn in consumer spending; TikTok remains most popular social app among teens
The ASA continues to regulate the advertising landscape and enforce transparency in ads
TikTok is the first non-game app to generate $10bn in consumer spending [ more ]
Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing
Marketers are planning to increase their video investment in 2024, with a focus on platforms like YouTube, TikTok, and Instagram.
Amazon has signed a deal with IPG Mediabrands for its Prime Video ad tier, granting them first-look rights and access to data for advertising purposes.
Airline ads from Air France-KLM, Lufthansa, and Etihad Airways have been banned by the ASA for misleading greenwashing claims. [ more ]