Social Media Today
1 month agoMarketing
Snapchat Outlines Evolving Ad Tools and Creative Options
Snap has enhanced app advertising through improved bidding and optimization, benefiting mobile gaming and eCommerce advertisers.
Initial tests of value optimization show significant increases in purchase behavior for brands like Lancôme.
AR ads in conjunction with video on Snapchat drive higher engagement and awareness than video alone.
Generative AI is becoming an integral tool for ad creativity, with competitors also adopting similar strategies. [ more ]