"Snapchat's looking to help app advertisers improve their campaign results in the app, with a range of new promotional options, including updated app ad formats, revised bidding strategies, improved targeting tools, and more. As part of what Snap's calling its "App Power Pack," Snapchat's rolling out a refreshed app ad offerings, which are designed for both SKAN (privacy safe measurement of app installs on iOS) and non-SKAN-enabled campaigns."
"Snap's Target Cost-Per-Acquisition (tCPA) bidding empowers brands and agencies to set a target CPA and budget, with our system dynamically optimizing delivery to serve the right ad to the right person at the right time. Snapchat's also adding App End Cards, which will automatically add an additional segment to Snap Ads and Story Ads to drive direct installs."
Snapchat is offering new promotional options to help app advertisers improve campaign results in the app. The App Power Pack refreshes app ad offerings and supports both SKAN (privacy safe measurement of app installs on iOS) and non-SKAN-enabled campaigns. Target Cost-Per-Acquisition (tCPA) bidding enables brands and agencies to set a target CPA and budget while the system dynamically optimizes delivery. The optimization aims to serve the right ad to the right person at the right time. Snapchat is also adding App End Cards that automatically add an additional segment to Snap Ads and Story Ads to drive direct installs. Updated formats, bidding, and targeting tools complement these features.
Read at Social Media Today
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