#ai-guidance

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Privacy professionals
fromFEDweek
20 hours ago

Agencies Need More Complete Guidance on Privacy Considerations of AI Use, Says GAO

GAO identifies gaps in AI guidance, highlighting risks and the need for comprehensive privacy protections in agency implementations.
fromEMARKETER
2 months ago

Brands are turning to influencer agencies for AI strategy, not just creator campaigns

Beyond the chart: The demand for AI guidance comes as consumer sentiment sours. The share of US/UK consumers who view genAI as a negative disruptor in the creator economy has nearly doubled, from 18% to 32% since November 2023, according to a November 2025 report from Billion Dollar Boy and Censuswide. Meanwhile, transparency gaps are fueling distrust. 52% of consumers are concerned about brands posting AI-generated content without disclosure, according to a September 2025 report from Sprout Social.
Social media marketing
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