"Beyond the chart: The demand for AI guidance comes as consumer sentiment sours. The share of US/UK consumers who view genAI as a negative disruptor in the creator economy has nearly doubled, from 18% to 32% since November 2023, according to a November 2025 report from Billion Dollar Boy and Censuswide. Meanwhile, transparency gaps are fueling distrust. 52% of consumers are concerned about brands posting AI-generated content without disclosure, according to a September 2025 report from Sprout Social."
"Key stat: 48% of influencer marketing agencies say strategic guidance on AI, automation, or new platforms is the biggest change in client expectations this year, ahead of faster turnaround times (40%) and ROI focus (40%), according to July 2025 data from CreatorIQ and Sapio Research."
"Use this chart: Drop this into your next influencer strategy meeting to show how agency expectations are shifting. Use it to position your creator partnerships as strategic AI consultants, not just campaign executors, and to benchmark your service offerings against industry norms."
Influencer marketing agencies report strategic guidance on AI, automation, and new platforms as the largest shift in client expectations, cited by 48% of agencies in July 2025. Faster turnaround times and ROI focus each follow at 40%. Consumer sentiment toward generative AI has soured: the share of US/UK consumers viewing genAI as a negative disruptor rose from 18% to 32% since November 2023. Transparency concerns persist, with 52% of consumers worried about undisclosed AI-generated branded content. Data come from the October 2025 CreatorIQ and Sapio Research report surveying 1,723 respondents across multiple countries in June–July 2025.
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