#agency-competition

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Marketing
fromDigiday
1 day ago

Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut

Omnicom, after acquiring IPG, prepares a data- and AI-led pitch leveraging scale for a busy year of media reviews and intense competition for mid-tier clients.
fromThe Drum
3 months ago

There's no such thing as (new) business as usual

It's rolled out, usually by senior ad execs, as a reminder that the responsibility for new business cannot, and must not, lie solely at the door of the small department that bears its name. Instead, it must be divided across an agency, with everyone feeling a degree of personal accountability for its delivery. In our industry, we are, as another well-worn phrase goes, 'all in the business of new business'.
Marketing
Marketing
fromAdExchanger
3 months ago

French For "Sour Grapes"; The In-House From Out Of House | AdExchanger

Publicis wins clients with generous payment terms, fee-free resources, promotional incentives, and cheaper inventory; Dollar Shave Club builds an in-house influencer creative group.
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