#agency-adaptation

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The Drum
6 days ago
Marketing

In-housing, billing arrangements, and consultancy: How are agencies pivoting in 2024?

Agencies need to adapt to evolving industry trends by reevaluating business models and expanding services to meet client demands. [ more ]
The Drum
3 weeks ago
Marketing

How agencies are evolving to better serve CMOs

CMOs are taking on broader business leadership roles, impacting agencies to cater to multidisciplinary needs for future services. [ more ]
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