#advertising-performance

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#open-internet #adtech #vertical-video #news-publishing #values-driven-marketing #behavioral-science
Marketing tech
fromThe Drum
1 week ago

Why vertical video content is helping news publishing stay the right side up

Advertisers should use the open internet and vertical video, prioritizing content quality and consumption behavior over exclusive social-platform spending to boost attention and performance.
Marketing
fromInc
2 months ago

Why Values Are the New Marketing Demographics

Values-Driven Marketing aligns messaging with core human values to predict behavior and significantly improve advertising performance.
Business
fromTipRanks Financial
4 months ago

Snap initiated with a Neutral at Mizuho - TipRanks.com

Mizuho initiated coverage of Snap with a Neutral rating and $9 price target, citing potential upside from growth reacceleration but noting weak ad-channel feedback.
Artificial intelligence
fromTipRanks Financial
5 months ago

'This AI Engine is Just Getting Started,' Notes Analyst on META Stock - TipRanks.com

Meta's AI investments increase revenue per user and cash flow via optimized infrastructure, proprietary chips, open-source LLMs, and improved ad monetization.
Marketing tech
fromExchangewire
5 months ago

Don't Give Away the Advantage: Bring AI to Your Data - ExchangeWire.com

Deploy a custom, in-house AI layer using first-party data to deliver transparent, privacy-compliant, higher-performing, personalized advertising while retaining data control and competitive advantage.
Marketing
fromAdExchanger
6 months ago

LiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences | AdExchanger

Contextual relevance in advertising enhances engagement and performance on platforms like CTV.
Marketing
fromExchangewire
7 months ago

Adelaide Releases Independent Review by MediaSense Validating AU's Effectiveness & Predictive Power - ExchangeWire.com

Higher AU scores correlate with improved performance across key brand outcomes.
Marketing tech
fromExchangewire
8 months ago

Growth of Adnami's Sonar Underscores Industry's Focus on Attention-Driven Advertising - ExchangeWire.com

Adnami's Sonar tool more than doubled adoption in 2025, highlighting a shift towards attention-based advertising metrics.
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