#adcp

#adcp

AdCP provides a shared language for how agents issue instructions to platforms, discovering audiences, activating them, orchestrating buys and curating supply. UCP defines the rules for how compact, privacy-safe signals can be shared so agents know what actions to take and how those actions perform. The Agentic RTB Framework, meanwhile, rewires the auction mechanics so agents can operate within the system rather than sitting on top of it as an afterthought.