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Marketing tech
fromExchangewire
1 week ago

Digest: IAB Launches Ad Auction Protocol; NBCUniversal to Debut NBC Sports Network

IAB launches faster programmatic auction framework, NBCUniversal debuts NBC Sports Network, and Alibaba introduces an AI sourcing feature for cross-border trade.
fromAdExchanger
1 month ago

The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand | AdExchanger

With the protocols that AdCP has in mind, an advertiser might be able to begin an agentic campaign with the prompt like, "I want to find women who are interested in rock climbing in the UK," Coghlan told reporters. That request would go to publisher and platform agents (the agents of sales agents), which could respond with the types of inventory packages and audiences that fit the bill.
Marketing tech
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