"With the protocols that AdCP has in mind, an advertiser might be able to begin an agentic campaign with the prompt like, "I want to find women who are interested in rock climbing in the UK," Coghlan told reporters. That request would go to publisher and platform agents (the agents of sales agents), which could respond with the types of inventory packages and audiences that fit the bill."
"AI agents' ability to take commands in natural language might seem miraculous, but counter-intuitively, they don't necessarily communicate very effectively to each other. How it works What does it mean for two or more agentic software solutions to "talk to each other?" With the protocols that AdCP has in mind, an advertiser might be able to begin an agentic campaign"
A new consortium called the Ad Context Protocol (AdCP) unites ad tech and AI ad software vendors to create standard protocols enabling agentic solutions across the advertising supply chain. Founding companies include major publishers and ad tech firms, each committing time, resources and a $10,000 annual budget, while other launch members pledge smaller commitments. The protocols intend to let advertisers issue natural-language campaign prompts that agentic systems route to publisher and platform agents, enabling automated responses with inventory packages and audience matches and letting publishers surface unique data and direct-sales capabilities.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]