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Marketing tech
fromwww.marketingdive.com
1 week ago

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Netflix expands ad-targeting capabilities through partnerships with Amazon and Yahoo, introducing audience data integration and a Conversion API tool to enhance advertising precision and full-funnel marketing effectiveness.
Marketing tech
fromAol
4 months ago

Amazon Web Services Debuts Real-Time Bidding Service for Advertisers, Media

AWS will launch RTB Fabric to enable scalable, lower-cost real-time programmatic ad bidding, expanding access for marketers and publishers and improving ad targeting and efficiency.
Marketing tech
fromBenzinga
5 months ago

AppLovin (APP) Stock Plunges As SEC Probes Data Practices: Report - AppLovin (NASDAQ:APP)

SEC probe into AppLovin's data-collection practices and alleged unauthorized fingerprinting triggered a sharp stock decline and threatens targeting precision, partner ties, and growth.
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