#WPP

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Digiday
1 month ago
Artificial intelligence

AI Briefing: Why WPP is adding Anthropic's Claude models to its AI platform

WPP integrates Anthropic's Claude 3 model into AI platform for marketing strategies. [ more ]
The Drum
1 month ago
Marketing

The Drum's Daily Briefing: TikTok AI suite enhances ads & WPP integrates Claude AI

Tech giants like TikTok and WPP are leveraging AI to enhance marketing strategies and optimize ad content.
FCC is considering implementing rules for disclosure of AI-generated political advertising to ensure transparency and combat misinformation. [ more ]
Digiday
2 months ago
Marketing

Speculation continues to swirl over a possible WPP breakup

WPP reported Q1 revenue decrease, prompting speculation on a potential breakup or removal from public markets. [ more ]
Exchangewire
2 months ago
Artificial intelligence

WPP Partners With Google Cloud; Google Unveils Arm-Based Central Processing Unit; Vevo Introduces Shoppable Ad Formats

Google Cloud partners with WPP to integrate AI models for enhanced marketing efforts.
Google introduces new updates to its cloud services, including an Arm-based CPU named Axion.
Vevo collaborates with KERV Interactive to introduce shoppable ad formats with dynamic second-screen technology. [ more ]
The Drum
4 months ago
Marketing

World Creative Rankings 2024: advertising's top companies, campaigns & people announced

WPP retains top position in global marketing creativity
DDB Chicago's 'Apologize The Rainbow' wins Most Awarded Campaigns [ more ]
Exchangewire
4 months ago
Artificial intelligence

Reddit and Google Sign $60m Deal; WPP Sales Slow as Clients Cut Ad Spend; UK AI Funding Halved in 2023

Reddit and Google signed a $60m deal for real-time data access and AI models training.
WPP's UK sales increased while US revenues fell, investing in AI tools despite pre-tax profit decline. [ more ]
Digiday
1 month ago
Artificial intelligence

AI Briefing: Why WPP is adding Anthropic's Claude models to its AI platform

WPP integrates Anthropic's Claude 3 model into AI platform for marketing strategies. [ more ]
The Drum
1 month ago
Marketing

The Drum's Daily Briefing: TikTok AI suite enhances ads & WPP integrates Claude AI

Tech giants like TikTok and WPP are leveraging AI to enhance marketing strategies and optimize ad content.
FCC is considering implementing rules for disclosure of AI-generated political advertising to ensure transparency and combat misinformation. [ more ]
Digiday
2 months ago
Marketing

Speculation continues to swirl over a possible WPP breakup

WPP reported Q1 revenue decrease, prompting speculation on a potential breakup or removal from public markets. [ more ]
Exchangewire
2 months ago
Artificial intelligence

WPP Partners With Google Cloud; Google Unveils Arm-Based Central Processing Unit; Vevo Introduces Shoppable Ad Formats

Google Cloud partners with WPP to integrate AI models for enhanced marketing efforts.
Google introduces new updates to its cloud services, including an Arm-based CPU named Axion.
Vevo collaborates with KERV Interactive to introduce shoppable ad formats with dynamic second-screen technology. [ more ]
The Drum
4 months ago
Marketing

World Creative Rankings 2024: advertising's top companies, campaigns & people announced

WPP retains top position in global marketing creativity
DDB Chicago's 'Apologize The Rainbow' wins Most Awarded Campaigns [ more ]
Exchangewire
4 months ago
Artificial intelligence

Reddit and Google Sign $60m Deal; WPP Sales Slow as Clients Cut Ad Spend; UK AI Funding Halved in 2023

Reddit and Google signed a $60m deal for real-time data access and AI models training.
WPP's UK sales increased while US revenues fell, investing in AI tools despite pre-tax profit decline. [ more ]
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The Drum
6 months ago
Marketing

WPP, Heinz and DDB dominate at The Drum Awards Festival 2023 Grand Finale

WPP named Holding Company of the Year at The Drum Awards 2023
Kraft Heinz awarded Advertiser of the Year [ more ]
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