Digiday1 month agoArtificial intelligenceAI Briefing: Why WPP is adding Anthropic's Claude models to its AI platformWPP integrates Anthropic's Claude 3 model into AI platform for marketing strategies. [ more ]
The Drum1 month agoMarketingThe Drum's Daily Briefing: TikTok AI suite enhances ads & WPP integrates Claude AITech giants like TikTok and WPP are leveraging AI to enhance marketing strategies and optimize ad content. FCC is considering implementing rules for disclosure of AI-generated political advertising to ensure transparency and combat misinformation. [ more ]
Digiday2 months agoMarketingSpeculation continues to swirl over a possible WPP breakupWPP reported Q1 revenue decrease, prompting speculation on a potential breakup or removal from public markets. [ more ]
Exchangewire2 months agoArtificial intelligenceWPP Partners With Google Cloud; Google Unveils Arm-Based Central Processing Unit; Vevo Introduces Shoppable Ad FormatsGoogle Cloud partners with WPP to integrate AI models for enhanced marketing efforts. Google introduces new updates to its cloud services, including an Arm-based CPU named Axion. Vevo collaborates with KERV Interactive to introduce shoppable ad formats with dynamic second-screen technology. [ more ]
The Drum4 months agoMarketingWorld Creative Rankings 2024: advertising's top companies, campaigns & people announcedWPP retains top position in global marketing creativity DDB Chicago's 'Apologize The Rainbow' wins Most Awarded Campaigns [ more ]
Exchangewire4 months agoArtificial intelligenceReddit and Google Sign $60m Deal; WPP Sales Slow as Clients Cut Ad Spend; UK AI Funding Halved in 2023Reddit and Google signed a $60m deal for real-time data access and AI models training. WPP's UK sales increased while US revenues fell, investing in AI tools despite pre-tax profit decline. [ more ]
Digiday1 month agoArtificial intelligenceAI Briefing: Why WPP is adding Anthropic's Claude models to its AI platformWPP integrates Anthropic's Claude 3 model into AI platform for marketing strategies. [ more ]
The Drum1 month agoMarketingThe Drum's Daily Briefing: TikTok AI suite enhances ads & WPP integrates Claude AITech giants like TikTok and WPP are leveraging AI to enhance marketing strategies and optimize ad content. FCC is considering implementing rules for disclosure of AI-generated political advertising to ensure transparency and combat misinformation. [ more ]
Digiday2 months agoMarketingSpeculation continues to swirl over a possible WPP breakupWPP reported Q1 revenue decrease, prompting speculation on a potential breakup or removal from public markets. [ more ]
Exchangewire2 months agoArtificial intelligenceWPP Partners With Google Cloud; Google Unveils Arm-Based Central Processing Unit; Vevo Introduces Shoppable Ad FormatsGoogle Cloud partners with WPP to integrate AI models for enhanced marketing efforts. Google introduces new updates to its cloud services, including an Arm-based CPU named Axion. Vevo collaborates with KERV Interactive to introduce shoppable ad formats with dynamic second-screen technology. [ more ]
The Drum4 months agoMarketingWorld Creative Rankings 2024: advertising's top companies, campaigns & people announcedWPP retains top position in global marketing creativity DDB Chicago's 'Apologize The Rainbow' wins Most Awarded Campaigns [ more ]
Exchangewire4 months agoArtificial intelligenceReddit and Google Sign $60m Deal; WPP Sales Slow as Clients Cut Ad Spend; UK AI Funding Halved in 2023Reddit and Google signed a $60m deal for real-time data access and AI models training. WPP's UK sales increased while US revenues fell, investing in AI tools despite pre-tax profit decline. [ more ]
The Drum6 months agoMarketingWPP, Heinz and DDB dominate at The Drum Awards Festival 2023 Grand FinaleWPP named Holding Company of the Year at The Drum Awards 2023 Kraft Heinz awarded Advertiser of the Year [ more ]