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The 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity

CMOs play a critical role in shaping business strategies and outcomes, navigating a complex and rapidly changing environment.

How to Use Mode Maps to Understand Consumer Shopping Behavior

The CMSWire Marketing & Customer Experience Leadership channel provides crucial resources for CMOs and customer experience leaders.

Google Ads Optimization: Take Control of Your Budget

CMSWire is a vital resource for CMOs and customer experience leaders.

The Rise of Synthetic Reality in Digital Media

CMSWire is a vital resource for CMOs and customer experience leaders seeking actionable insights and data.

Council Post: How The Role Of The Chief Marketing Officer Is Changing

The role of the CMO has drastically evolved due to the rise of digital marketing channels.
Traditional marketing mediums are increasingly being overshadowed by digital platforms.

5 Ways AI Can Impact Your Search Strategy

CMSWire serves as a vital resource for Marketing and Customer Experience professionals.

The 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity

CMOs play a critical role in shaping business strategies and outcomes, navigating a complex and rapidly changing environment.

How to Use Mode Maps to Understand Consumer Shopping Behavior

The CMSWire Marketing & Customer Experience Leadership channel provides crucial resources for CMOs and customer experience leaders.

Google Ads Optimization: Take Control of Your Budget

CMSWire is a vital resource for CMOs and customer experience leaders.

The Rise of Synthetic Reality in Digital Media

CMSWire is a vital resource for CMOs and customer experience leaders seeking actionable insights and data.

Council Post: How The Role Of The Chief Marketing Officer Is Changing

The role of the CMO has drastically evolved due to the rise of digital marketing channels.
Traditional marketing mediums are increasingly being overshadowed by digital platforms.

5 Ways AI Can Impact Your Search Strategy

CMSWire serves as a vital resource for Marketing and Customer Experience professionals.
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#cmo

How CMOs can master marketing metrics in the language of the C-suite

CMOs must prove marketing's ROI and link it directly to business growth despite increasing measurement challenges.

Nike's move to brand thinking over quick wins shows boardrooms are relearning patience

Current challenges at Nike highlight the importance of effective marketing strategies in maintaining brand value and market position.

How to make the CMO your best friend | Computer Weekly

CMOs must work closely with CIOs to align marketing strategies with technology advancements.

How CMOs are redefining their strategic impact

Marketing departments must evolve into strategic growth engines, focusing on brand identity and demand generation for business growth.

Coke, Doritos, Spotify & more go for gold as The Drum Awards Festival nominees announced

The Drum Awards Festival 2024 celebrates outstanding marketing campaigns from leading brands and agencies across multiple categories.

What's the most underrated power in the CMO toolkit?

A new CMO's strategy can only succeed if it aligns with the existing company culture, making cultural fluency essential.

How CMOs can master marketing metrics in the language of the C-suite

CMOs must prove marketing's ROI and link it directly to business growth despite increasing measurement challenges.

Nike's move to brand thinking over quick wins shows boardrooms are relearning patience

Current challenges at Nike highlight the importance of effective marketing strategies in maintaining brand value and market position.

How to make the CMO your best friend | Computer Weekly

CMOs must work closely with CIOs to align marketing strategies with technology advancements.

How CMOs are redefining their strategic impact

Marketing departments must evolve into strategic growth engines, focusing on brand identity and demand generation for business growth.

Coke, Doritos, Spotify & more go for gold as The Drum Awards Festival nominees announced

The Drum Awards Festival 2024 celebrates outstanding marketing campaigns from leading brands and agencies across multiple categories.

What's the most underrated power in the CMO toolkit?

A new CMO's strategy can only succeed if it aligns with the existing company culture, making cultural fluency essential.
morecmo

3 steps to determine if AI is the answer to your problem | MarTech

Marketers are being told to embrace AI, but many CMOs and CEOs don't understand how it fits into their marketing strategies or what problems it solves.
The demand for AI in marketing is similar to when CMOs hired data scientists, but lacked understanding of the problems being solved.

Verizon appoints former Twitter, Peloton executive as CMO

Verizon has appointed Leslie Berland as its new CMO and EVP to revive marketing efforts for its consumer sector.
Berland, who previously served as CMO at Twitter and Peloton, will report directly to CEO Hans Vestberg.

Guild hires Adam O'Daniel as chief marketing officer

Adam O'Daniel joins Guild Mortgage as SVP and CMO, a newly created role
Guild Mortgage aims to expand its brand presence nationally and enhance its marketing initiatives
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