I had been reading-in the , the Washington , the , The Atlantic-about the tweens of Generation Alpha, and how they have gone wild for expensive beauty products...
...I created a blank-slate TikTok account and selected 'beauty' as my only interest. Then I scrolled. Within minutes, I'd been shown a video documenting a nine-year-old's skin-care routine and a branded post featuring a child influencer... Soon I was watching a pair of elementary-school-age girls applying Drunk Elephant products and the video of an angry kid with the caption 'POV: You tell your 9-year-old she can't use retinol.'...
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