Hamatsu, whose strikingly long face earned him the nickname Nasubi (Japanese for 'eggplant'), was instructed to strip and survive on winnings from magazine sweepstakes until he collected a million yen's worth of prizes.
Nasubi, unaware that footage of his ordeal would become a successful TV segment called 'A Life in Prizes,' only found out after the experiment ended that he had become a celebrity.
The Hulu documentary 'The Contestant' revisits this bizarre reality-TV history, balancing the absurdity of the show's footage with its serious physical and psychological impacts on Nasubi.
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