Desire is among the latest examples of the escalating overlap between art and the world of fashion and luxury. Artists are designing handbags and accessories for luxury brands. Luxury brands are building museums and putting on art exhibitions. Auction houses, which since the 18th century have been prestige marketplaces for fine art, are now selling bags, sneakers and streetwear. For fashion brands, it's a win-win: Associating with art elevates them from being seen as purely commercial ventures.
Today, he said, brands have become the modern-day versions of the nobility or the kings or the pope: the people who gave commissions to the artists. That's our world, he added.
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