The de-influencing trend, which encourages people to resist consumerism, paradoxically creates its own form of influence, urging followers to stop buying, confusing the message.
As seasons change, the pressure to buy new fashion or beauty products intensifies, highlighting the cyclical nature of consumer influence in social media.
Despite the popularity of the de-influencing trend, it still relies on influencers directing viewers on what not to buy, invoking the same behaviors it critiques.
The contradiction lies in the fact that both influencer trends—whether urging purchases or discouraging them—actively shape consumer behavior, blurring the lines of influence.
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