Women are still taught that creating wealth -and the influence that comes with it-is something best left to the boys. This programming starts early in life, with parents more likely to teach girls about saving money and boys about building wealth.
Financial institutions also perpetuate sexist messaging, with articles aimed at women characterizing them as 'splurgers' and advising them to 'cut back' on spending. Women are depicted as emotional victims to money, while men are portrayed discussing portfolios and risk-taking with images of strength and power.
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