Private-label wines, like Costco's Kirkland or Trader Joe's Two-Buck Chuck, may go unrecognized by average consumers but are made by top wineries for specific retailers.
Some private labels are associated with a 'bulk wine' stigma, but many involve top wineries crafting fine-wine expressions exclusively for particular stores.
Leading private-label producer Plata Wine Partners' vice president of winemaking, Alison Crowe, shares insights on grape sourcing, production, marketing, and the pros and cons of this unique wine category.
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