They bring over 17,000 people to town each time, and they always sell out. Compare that to the average visitorship here, which is around 13,400 people for a weekend day. It brings in not just people who are ticketholders, but their families as well. These events have a very positive economic impact.
The new owners are super excited to be participating in this event, as a way of introducing themselves to the community, and giving us a little taste of what's to come. We hope that these well-known labels will attract serious wine lovers who want to enjoy a top-level experience.
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