Website titles, or title tags, are the web page titles that show up on search engine results pages (SERPs) to give visitors an idea of what a page is about before they click on it. They're concise and informative labels of about 60 characters. They serve two critical functions: providing users context and helping search engines rank your site.
If your site title accurately reflects the content on the page and incorporates relevant keywords, you increase the chances it will rank higher in search results for those keywords. By writing a descriptive title that appeals to both humans and search engines, you can attract more organic traffic to your site.
You can find a website title in a few places: Search engine results page, Web browser tab or window, and Source code. These titles act as mini billboards needing to pique viewer's interest.
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