Persuasive design refers to the practice of designing or creating products (mostly digital products), with the intention of influencing user actions or behaviours. Persuasive design uses psychological principles and strategies to guide users towards specific actions or outcomes. Persuasive design can be used for positive purposes, as well as harmful purposes. For instance, a website can use persuasive design to encourage environmental awareness, while another website uses fake social proof to keep users engaged for long periods of time.
Scarcity: Think about browsing through items on an online store, and you see something like, 'only 3 copies left' for an item. Of course, if it's something you're really interested in, you'd want to purchase it immediately before it goes out of stock. That's a form of persuasive design. Achievement Badges: Some platforms, especially educational platforms, use achievement badges and progress trackers to keep users motivated to return back to the platform. Free Trials: Most subscription-based services use free trials to attract and retain users. They may also present special offers to entice users into subscribing. Social Media Notifications: Some social media platforms employ the use of notifications to encourage users to return.
[
add
]
[
|
|
...
]