When it comes to minimalism, the two cultures that are considered to be the epitome of this style and lifestyle are Scandinavian and Japanese. In that regard, it shouldn't be a surprise that Sharp's new smartphone embodies minimalism almost to the extreme. It barely has any branding on the back of the phone aside from the small 'AQUOS' and 'LEICA' texts in the camera circle.
The design, while simple, looks a bit skewed, lopsided, and uncertain as if it can't decide if it wants to be a square or a circle, the two predominant camera designs in the market today. Even more unbalanced, despite being an even number, are the camera lenses, positioned diagonally and off-center and with slightly different sizes. We'll just have to take Leica's unspoken word that this is the optimal placement for these cameras.
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